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SUMMER 2021 INTERN PROJECT
jump flow
brand
anta
(NO DIRECT AFFILIATION WITH THE BRAND)
sector
product design
year
2021
duration
4 months
discipline
art direction
concept desigN
Industrial DESIGN
concept form
stage 1
form transformation
stage 2
anta's signature lineup
brief:
PROPOSE A SIGNATURE SHOE CONCEPT FOR ZACH LAVINE. LEADING OUR NEW PRODUCT LINE FOR DUNKERS CALLED "JUMP FLOW"
wind is my inspiration
Zach lavine plays for Chicago Bulls. The city is nicknamed WINDY CITY because of its unique climate.
The City of Chicago signifies an important chapter in Zach Lavine's career. It witnessed his growth and mature as a player.
formless
organic
unpredictable
what form will wind create when it blows through dunker's feet ?
stage 1
ideation
key sketch
inspiration board
3D form exploration
Minimal upper to show case the overall form of the upper
3D line sketches + surfacing
adding details
Open cavity gives space for cushion material to compress and flex
wind flow tread
When the wind glides through the bottom of the foot, the flow is stopped in key areas, turbulence is formed.
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jumpflow-6
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3d printed prototype
stage 2
RATIONALIZE
How could we make concept form perform ?
How could we help athletic players FLY HIGH and LAND SAFE ?
stage 2
Before flight
Flying High
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Energy Return
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Heel to toe transition
after flight
Landing Safe
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Support
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Stability
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Cushion (shock absorption)
fly high
HEEL TO TOE TRANSITION
accelerate
fly high
ENERGY RETURN
toe off
land safe
STABILITY / CUSHION
landing
-
Defining the most important lines and surfaces
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Looking for balance between aesthetic and performance.
the set up
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The heel needs to be pulled back a lot based on the ergonomic of human feet
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Shroud fabric covers the BOA laces to emphasize on form
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Opening around the achilles area to help with flexibility
transformation
the set up
jump flow
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Flex Groves + radial traction pattern at big toe and ball of the foot help dunkers better grip the floor during toe off
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Key lines and surfaces are transformed into a one piece molded shell to provide lateral stability and support.
molded support
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Changes based on Last
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Asymmetrical
-
Base is too wide
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When BOA is dialed in, it pulls the Internal lacing structure for better lock down and lateral stability
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Emphasize on big toe, ball of the foot and heel
natural motion
techpack
Tech breakdown
BOA Lacing System
knit upper over TPU cage
Heel
NitroEdge Cushion
82 %
more responsive
Forefoot
NitroEdge Cushion
Y shped Nylon infused TPU shank
EVA Midsole
Stable carrier foam
Smart S.a.m
95.4 %
impact absorption
renders
3d printed prototype
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