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PULSE BASEBALL COLLECTION
Reclaim legacy in performance sports through new ownership
BRAND
FILA
(NO DIRECT AFFILIATION WITH THE BRAND)
SECTOR
APPAREL + FOOTWEAR DESIGN
YEAR
2022
DURATION
14 WEEKS
DISCIPLINE
ART DIRECTION
CONCEPT DESIGN
PRODUCT DESIGN
BIOMECHANIC INSIGHT
ROTATION
The energy transformation during batting is not linear. There is a clear regression and progression of energy between each stages.
Upper body is rotated to generates energy to swing the bat (progress). Front Ankle rotate to stop the rotational force.
The faster they stop the rotation, the faster they can progress into running to the first base.
BACK
ANKLE
Rare Foot
GROUND REACTION FORCE OVER TIME
Front Foot
What If Progression is Regression ?
How could we control rotation ?
HEEL LOCKDOWN
BACK SUPPORT
Key Sketch
SKETCHING...
Heel Lockdown
Refining
Concept exploration
SKETCHING...
Back Support
Refining
Concept exploration
FLEX GROVES
3 LEVEL COMPRESSION
Key Sketch
SKETCHING...
Flex Groves
Refining
Concept exploration
SKETCHING...
3 Level Compressions
Refining
Key Sketch
Refining
Concept exploration
Anchor 1
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